How to attract customers into the store?
Do monopoly by the passenger, there is no guarantee of passenger flow, passenger unit price and sales volume for the contribution becomes pale. Monopoly of the city do encounter a situation that crowd the streets, such as weaving, traffic is not small, but very few into the store, in addition to old customers and target shoppers, very few of the other into the store, which is Why?
First, the location problem. Sheli regional brand store is not mainstream consumer Quntichanggui Huo Dong Ou, Huo Zhe, Zhoubianmeiyou similar form with the grade of Pinpai consumption Quan Gui Mo, right target customers with low overall Xiyin Li, so that Zao Cheng Lai consumption and shopping in Xiaofei Zhe here can not be Xiyin nor is the best interpreter of the brand, not the formation of impulse and desire to buy, of course, consumption does not enter the shop.
Second, the daily operational problems. Common to treat people, not on the customer front desk staff were very good communication and contact, consumption in the former process, the customer that did not receive due respect and deserve comfortable shopping experience. Then, when his next purchase, it will surely generate contradiction, not to enter your store, of course, sales will not form, but also lost popularity.
Third, store the problem. Shop problem is that the two aspects, one is on display inside the shop personnel issues and problems. When we go shopping, if the store no customers, Shopping guide gathered in front of three or five, like the feeling of parade line up, this time we will have a psychological: “I still do not go in, and was 35 individuals of gaze would be uncomfortable. “Of course, we will think,” Since no one there, it may not be good business, right? “have such a psychological reactions are normal people, of course, this time, if staff are heated to chat, slapstick, or have their own private issues to resolve, we will not go “Excuse me”, anyway shops are numerous. Therefore, the store’s image is very important, reflecting an aspect of the image, is clerk. If the staff can not accomplish this well, the customer into the store will have a huge impact. Of course, a greeting or a polite bow and welcome, maybe customers will have taken a leg to pull back. Clerk in the absence of customers, when customers just have to pretend to look away, sorting clothing chaos customer pull, tag, price tag, lack of completion after the number of customers to buy size. Of course, if there are customers into the store, when traffic is low, we should try to extend the stay of the time customers shop through try Fuzhuang, providing fashion information and advice, to provide rest and drink and so on, so to increase store popular, attracting more customers into the store.
On the display, you want to attract consumers into the store, the first task is to display his VP. Combination of display and marketing to more sophisticated and professional visual marketing has. VP display is simply the level of the door and window of the display units. This part of the exhibition is to display goods, causing visual appeal, and thus to attract customers into the store. Some brands of window models with reality, or with no head mold, all in order to better display clothing, to attract eyeballs. Model the clothes, not only to change with the seasons ahead, but also according to changes in temperature and weather change in time. In addition, the new arrival, inventory changes, among other factors, but also in the dress on the model. Because three-dimensional model is able to attract customers and a good first show clothing, so models in particular, showcase the use of models to attract customers into the store is an important factor. In addition the level of Taiwan and near transparent window on the back counter, this part of the display is also important, not only to put his main style, but also played strong in the color conflict to seize the people’s eyes bright and to the introduction of the store customers .
Fourth, other details can also discourage the idea of customers into the store, such as health and clear of the door, window glass, cleanliness, air conditioning is open, interior light is soft and comfortable so. In daily operations, observe, and then a little bit of improvement, do more than others, to a little more income.