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1, is not that critical discourse

This is a common problem with many business people, especially new business, and sometimes speak without thinking, blurted hurt others, I myself do not think. Common example, the first thing customers will be met, said, “This House is making life difficult climb your family!” “This dress does not look good, did not suit you.” “This thing is not easy to drink tea.” Do not is “You business cards really old fashioned! “” valuable alive than dead! “blurted out the words in containing these criticisms, though criticism, we have the spirit to just want to make a smooth things over, there is a prologue, but the client may sound, not sense too comfortable.

People often say, “good words one for cattle and horses are willing,” that is, everyone wants affirmation of each other, everyone likes to hear good things. Otherwise, how could “praise and encouragement to become an idiot genius, criticism and complaints change idiot to genius”, this sentence does, in this world who would want to be criticized? Operational personnel engaged in marketing, dealing with people every day, praise discourse should say, but it should also pay attention to proper, otherwise, a kind of hypocrisy makes pretensions, the lack of genuine feeling. As I live in the courtyard of the Aunt Wang, one day at the clerk and she said goodbye, she ran over to us, said: “Do not listen to a set of his mouth was terribly sweet, are false, This insurance company is a training mode out of how people and glib, facile, particularly trip! “You see, this Aunt Wang, virtually reminds us, talk with customers in the praise of language, to come from your heart, not irrelevant to blind praise, you know, neither overbearing nor servile natural expression, more access to people, convincing.

2, to eliminate subjective issues

Business is business, nothing to do with you selling the topic, you should not participate to the discussions, such as politics, religion and other issues involving the subjective awareness, no matter what you say is right or wrong, it did not sell for what your real meaning.

Some of our new people involved in this industry is not long enough experience, contacts with customers are bound not have the ability to host customers topic, often followed with customers to discuss a number of subjective issues, the final opinion will be divided Some gain on certain issues even though the red thick neck, and obtained the “upper hand” advantage, but after the war finished, a business’s that fell through, think about the subject of this subjective argument, what Meaning? However, the experienced old salesman, in dealing with such subjective topics, at first will be with the customer’s point of view, to start with some comments, but the debate will be a timely topic flew up towards the advertised product. In short, I think, has nothing to do with selling things, should all put down, especially subjective question, as the sales staff should try to eliminate, it is best to avoid I do not talk about your sales will be boosted.

3, less professional terms

He was engaged in life insurance for less than two months, a battle, they peremptorily to show off their own customers is the insurance industry experts, a lot of jargon plug the phone to customers, all customers feel listened to a lot of pressure. When meeting with clients, the Lee is playing himself vigorously after another professional, a “Waiver of Premium”, “rate”, “claim”, “claim the beneficiary,” and so a lot of jargon, so that customers such as Wuli clouds fall, it seems that groping in the dark, the other offensive mentality resulting refused to be logical, and Lee will be unknowingly, contributed to missed sales opportunities. We carefully analyzed and will find, clerk to customers as their colleagues in training, but their mouths are professional, how people can accept? Now do not understand, but also on how to buy products? If the terms you can use simple words to be converted, people listen Hou Mingming in vain, to be effective to achieve the purpose of communication, product sales will reach not hindered.

4, not that exaggerated the truth

Do not exaggerate the product’s features! This does not really act, customers enjoy the products in the future, eventually will make it clear what you are saying is true. Can not be achieved short-sales, you have to exaggerate the product features and value, which is bound planted a “time bomb”, when disputes arise, the consequences would be disastrous.

Any product, there are good things, and the deficiency in its standing as a salesman should have an objective point of view, clearly superior product and customer analysis and potential, to help customers “shop around”, only Zhiyizhibi, familiar with market conditions, to allow customers to be convinced to accept your product. To remind sales staff of any of deception and lies of exaggeration sales natural enemies, it will cause your business can not long.

5, disable offensive words

We can often see such a scene, the industry’s operational staff in color with offensive words, attacking rivals, even some people say worthless the other side, causing the image in the eyes of the entire industry is not ideal. Most of the salesmen we say these offensive topics, lack of rational thinking, but I do not know, whether in person, on the matter, the words of things the Gong Ji, will Zaocheng Zhunke Hu’s offensive, because you say that while standing a point of view, not necessarily everyone who is with you stand on the same point of view, you show too too subjective, it will backfire on your sales can only be detrimental. Such acts do not speak of business ethics, believes that with the development of the times, each company to enhance corporate culture, aggressive color words, not likely to be the rage.

6 and avoided mentioning the issue of privacy

With clients, mainly to grasp each other’s needs, rather than a mouth to talk at length about privacy issues, this is our salesmen often a mistake. Some salespeople will say, I talk about are their own privacy, what relationship? Even if you only talk about their own privacy and not talk about other people, how can you confided in your marriage, sex life and financial situation was acknowledged, and can generate substantial sales of your progress? Perhaps you will say, our clients not talk about these topics on-line business is difficult to carry out, talk about no harm, in fact, this “gossip” type of talk is meaningless, a waste of time do not say, but a waste of your marketing opportunities.

7, few asked questions and topics

Business process, you are very worried about potential customers do not understand everything you said, and continued to worry that they do not understand what you mean question each other, “you understand me” “you know?” “Do you know what I mean ? “” such a simple question, you know? “seems a kind of elders or teachers questioned the tone of the topic is offensive. As we all know, speaking from the sale of psychology, has been questioned understanding of customers, customers will have a sense of dissatisfaction, this approach tends to make their customers feel at least not the respect, antagonistic Xin Li will be smooth, and thus, can be said that sales in a taboo.

If you’re really worried about your prospective customers to explain in great detail, but also do not understand, you can test tone understand each other, “there is no need for me to elaborate on the place?” Maybe that would be more acceptable. Perhaps, the customer really do not understand, he would take the initiative to say to you, or ask you again to clarify it. Here, a warning to the salesman, the customer is often smarter than we are, do not use our blind spot to replace them free advantages.

8, flexible boring of topics

In the sales of some boring topic, you may have to explain to the customer to listen to, but these topics can be said is that nobody wants to hear, or even wanted to fall asleep listening to you speak. However, forced out of business, or will advise you of such words, put it simpler, can be summarized to the area and over. In this way, customers will not produce weariness hearing, so the effectiveness of your marketing reach. If some important words, keep up your non-customers make it clear, then I advise you not to hard to cram them in your explanation of the process, rather, a different point of view, find what they like small stories, small jokes to stimulate, and then get back up, maybe this is better. In short, I personally think that this kind of topic, as boring and customers are not want to hear, you’d better be able to keep up on the reservation, put the high beams, and sometimes clever than make a clean breast to the edge.

9, avoid indecent words

Everyone wants and has the virtue, the level of people together, on the contrary, and those who do not want to “foul language Chengzhang” of people. Similarly, in our sales, indecent words, sales of our products will be adversely affected. Such as, when we sell life insurance, you’d better avoid the “death”, “be dead” “finished”, and so the rhetoric. However, experienced salesman, often address these obscene words, the will to euphemistic words to express these sensitive words such as “loss of life” and “go out and not come back” and substitute the language of these people do not want to hear surgery. Indecent words, the image will be greatly reduced for the individual, it is also the sales process must be avoided, you pay attention, turn over, you will be successful in sight! Some friends say that I always plant more than low prices, a sense of customer demand for lower prices. In fact, both China’s foreign, all buyers want to buy affordable products, why would a woman who saw the discount on the wind rush it! I think it is the reason. However, if the price of low-quality time guests to see if he will not buy, which is why some German products than China, ten times the price of similar users is also much truth. Everyone is still willing to buy the selection of high quality products, although prices are high, but the cost performance is more accounting. Therefore, to face such customers, business personnel should show the characteristics and advantages of their products, high quality, good timber, the cost will certainly be high, technical quality, high level technical staff, staff wages higher than the average, so High prices also should be understood. Of course, if you still do not know your product, you can not give one, two, three, then boiled dumplings into the pot, mouth not quite out